Belgrade 10th January, 2013. – Sodibal company has signed a partnership agreement with Casino Group to distribute it’s products for the Balkan market under the brand Casino, as well as to open stores labeled as Casino group.

Casino group was the first distributor that has started in 1901 with the commercialization of it’s brand Casino. Today assortment consists of over than 10 000 items, of which more than 6 000 are food products. This long experience includes significant innovations that are putting quality and customer ‘s satisfaction in the first place. Packaging is adjusted with respect to environmental standards. Continuous control of energy and nutritional values of the Casino products are positioning Group as one of the leaders of wide distribution.

Casino group operates through various formats and concepts stores: outlet concept, modern tipe of shops and standard supermarkets. Every concept of stores includes range of products adjusted to the needs of market and consumer demands.

Sodibal company is present in Serbia since 2011 and will use all its knowledge in realization of the project. Their local experience will be a great asset for the success of such important project. The development plan provides close cooperation with local companies in order to accelerate development of business. One of the key steps is setting appropriate conditions for the distribution of new products directly through or in cooperation with local partners, under the label of Casino group. A significant number of Casino brands will be imported directly from France.

Nicolas Herriau, CEO of Sodibal company adds: “Thanks to the partnership agreement with the Casino group, high-quality French products will be available in Serbia.”

The first phase of Casino Supermarche’s development in Serbia this year includes opening seven supermarkets, including two in Belgrade, where Casino products will be exclusively distributed.

Casino Group:

Casino Group is a large distributor specialized in the sale of food and non-food merchandise which operates through a network of hypermarkets, supermarkets and smaller stores, as well as e-commerce in France and around the world. The company began working in 1898. Total annual turnover is higher than 40 billion euros, achieved through more than 12 000 points of sale in France and abroad: branches in South America (Brazil, Colombia), in Asia (Thailand, Vietnam). Casino development group’s policy is based on establishing a partnership for the distribution of Casino products (Hong Kong, Singapore, the Philippines), or at the opening of retail outlets through franchise (Middle East, Africa, Madagascar, Mauritius …).